March 21, 2026 Smash That Like
Why the Like button needs to die. Exploring how a simple microinteraction became the ultimate tool for capitalist extraction, and why true user experience demands we abandon boardroom metrics like "engagement."
I [ design develop research test write 3D print ] stuff.
Are you a business owner mired in PDFs and spreadsheets, looking to undergo a digital transformation? I can help you pick and configure the right off-the-shelf solution, or build you a bespoke one from the ground up.
Are you a startup founder considering a pivot after struggling with product-market fit? I can help you set the right course with strategic guidance and research-driven consulting.
Is your product failing to convert or losing customers? Let me help you find out exactly what’s going wrong and get your metrics back on track.
I take on select freelance contracts alongside my other work. If you need a designer, developer, researcher or strategist for a project, let's chat to see if we're a good fit.
March 21, 2026 Why the Like button needs to die. Exploring how a simple microinteraction became the ultimate tool for capitalist extraction, and why true user experience demands we abandon boardroom metrics like "engagement."
February 1, 2026 Future generations will look back on the advent of social media and consumer AI very differently than we did when romanticising the personal computer boom in the '80s or the invention of the World Wide Web in the '90s.