2019 - present Full-time job Amsterdam, NL
Senior UX designer @ Tweakers
Created user interfaces, flows, and interactions, grounded in extensive user research (surveys,
interviews, forum analysis) for a product with 1.5M monthly active users.
Led the end-to-end validation of multiple large redesign projects, using:
- Usability testing (user interviews, observations, eye tracking, analysis & reporting).
- A/B testing (technical implementation and quantitative analysis).
- Beta testing (planning, execution, and synthesis of findings).
Facilitated design sprints, both in-brand and within the broader DPG Media organization.
Managed and developed design interns, overseeing day-to-day responsibilities and mentoring
growth.
Represented the product research discipline in cross-disciplinary teams and decision making
units.
Chaired the ovearching organization's UX chapter, refining and shaping internal design and research
processes as well as acting as liaison to senior management.
2024 Open source
Interactive Language Education for Children aged 3+
Developed an audio-visual experience as a web-application aimed at helping toddlers learn the
letters
of
different alphabets and associate them with corresponding words. Built using Astro.js. Currently
supporting Dutch, Lithuanian and Bulgarian.
Website 2023 Certification Amsterdam, NL Design Thinking Certification
Design Thinking Academy Amsterdam
Formally trained in the human-centered Design Thinking framework,
applying a structured process of empathy, definition, ideation, prototyping,
and testing to solve complex user problems.
2017 - 2019 Full-time job Amsterdam, NL
Product Designer @ Qelp (now FoundEver)
Instituted a structured design process for customizing a white-label solution for technical support
specialists. Established a robust, repeatable set of steps during client design customizations
projects.
Contributed with web and mobile application designs for brands such as KPN, T Mobile US, Sony
Playstation, Pearson Education, AT&T and many others across Europe and North America.
Mentored junior designers and front-end developers.
2018 - 2019 Certification Online
UX Design & Research
Formally trained in the human-centered Design Thinking framework,
applying a structured process of empathy, definition, ideation, prototyping,
and testing to solve complex user problems.
Accreditation: Caledonian University Glasgow, Scotland
2014 - 2017 Full-time job Amsterdam, NL
Generalist @ Cupenya (Rockstart Web&Mobile startup)
Joined as the first non-founding employee, contributing across design, marketing, and product
in a fastpaced startup environment.
Supported funding rounds with design and presentation materials that helped secure investment.
Collaborated with product teams to define and communicate the value proposition of an enterprise
product, acting as the bridge between technical development and market positioning.
2012 - 2014 Education Amsterdam, NL
Master of the Arts @ University of Amsterdam
New Media and Digital Culture
Master Thesis: "Self-publishing on Kindle: Navigating the long-tail bookstore"
2011 - 2012 Full-time job Sofia, Bulgaria
Technology & science reporter @ Capital Weekly
Covered technology and science for Bulgaria's leading business newspaper and news site, building a
strong foundation in software, business, and innovation trends.
Developed skills in research, analysis, and clear communication of complex technical topics to a
broad
audience.
2007 - 2011 Education Bulgaria
Bachelor of the Arts @ American University in Bulgaria (AUBG)
Dual major: Journalism and Mass Communication & Political Science
Electives: Computer science, Design, Advertising.
In addition to all credited classes, I also completed a 8-week internship at
Agence France-Presse (AFP), where I served as an assistant to the photo correspondent.
1988 Birth year Bulgaria
Hello world!
I was born on a rainy April day in Sofia, Bulgaria. Please don't hold that against me.
